Blog — Our Brand Social

TikTok for Restaurant Marketing: A Recipe for Success in London

In the ever-evolving landscape of digital marketing, staying ahead of the curve is imperative, especially for businesses in the vibrant culinary scene of London. With its dynamic and visually captivating content, TikTok has emerged as a powerful platform for reaching new audiences and engaging with potential customers. For restaurants looking to expand their presence and attract a fresh customer base, leveraging TikTok can be a game-changer and we know exactly how to manage this strategy for you!

1. Tapping into a Massive Audience

TikTok boasts over a billion active users globally, with a significant portion of them residing in London. This vast and diverse user base presents a golden opportunity for restaurants to showcase their unique offerings and culinary delights to a wide audience. By creating engaging content that resonates with TikTok users, restaurants can effectively increase brand visibility and attract potential customers who may not have discovered them through traditional marketing channels.

2. Showcasing Personality and Authenticity

In the competitive restaurant industry, standing out from the crowd is essential. TikTok provides an ideal platform for restaurants to showcase their personality, ambiance, and the people behind the scenes. By sharing behind-the-scenes glimpses of kitchen preparations, showcasing the chefs' creativity, or highlighting the restaurant's unique atmosphere, businesses can forge authentic connections with their audience. This authenticity builds trust and fosters a sense of loyalty among customers, ultimately driving repeat visits and positive word-of-mouth referrals.

3. Capitalizing on Visual Appeal

One of TikTok's biggest strengths lies in its emphasis on visual content. With its short-form videos and creative editing tools, the platform enables restaurants to showcase their dishes in visually stunning ways that are sure to captivate viewers. Mouth-watering close-ups of signature dishes, time-lapse videos of culinary creations, or interactive challenges that involve user-generated content can all pique the interest of potential customers and entice them to visit the restaurant to experience the flavours firsthand.

4. Riding the Wave of Trend Culture

TikTok is synonymous with viral trends and challenges that spread like wildfire across the platform. Savvy restaurants can capitalize on these trends by incorporating them into their marketing strategy. Whether it's participating in popular food challenges, jumping on trending hashtags, or collaborating with TikTok influencers, restaurants can harness the power of viral content to increase brand awareness and attract a younger demographic of customers who are actively engaged with the platform.

5. Driving Engagement and Building Community

TikTok's interactive features, such as comments, likes, and shares, foster a sense of community among users. Restaurants can leverage this sense of community to engage with their audience, respond to feedback, and foster meaningful connections with customers. Hosting contests, inviting user-generated content, or featuring loyal customers in videos can all contribute to building a strong online community around the restaurant brand, ultimately leading to increased customer loyalty and advocacy.

So to summarise, TikTok presents a wealth of opportunities for restaurants in London to market their businesses to new audiences and customer bases! By harnessing the platform's massive audience, showcasing authenticity, leveraging visual appeal, capitalizing on trend culture, and driving engagement, restaurants can elevate their marketing efforts to new heights and establish themselves as must-visit destinations in the bustling culinary scene of London. So, if you're a restaurant owner looking to spice up your marketing strategy, it's time to jump on the TikTok bandwagon with us and let us create some viral content for your business!

Get in touch with our team today to get started via email: info@onbrandsocial.com

Once upon a time, it was difficult to find a worthy company who could produce and implement high-quality advertising.

Now, it’s never been cheaper, simpler, or more readily available.

A successful influencer marketing strategy helps you increase brand exposure, build authority, and connect with new audiences. It drives traffic to your site and leads new customers to your products and services.

Many business owners really do not want to do start with influencer marketing until they realise that marketing is quite tough with just creating and posting content on their social media channels. Reaching to a new audience is literally impossible unless you utilise Facebook Ads. Facebook Ads is costly but very worth it, however, entrepreneurs would need a lot of capital for Facebook Ads to be effective enough to run their business with no other source of marketing.

Influencer we have worked with @taramays25

How do I reach a wider audience?

Starting up a new business is hard and outgoings are high. We have all been there! However, a lot of entrepreneurs find it difficult to market their products in a millennial generation.

Influencers have taken over the marketing world. From fashion brands to food brands, everyone's using fashion influencers, chefs, celebrities and it's an easier way to promote your product.

Influencer marketing doesn’t have to be hard or expensive. There are many micro influencers who have a loyal following that are ready to promote your product. In our experience, the right micro influencers have created more sales than the big influencers so never be shy from using micro influencers. A big influencer following doesn't necessarily mean sales.

We had a very reputable fashion client that had amazing products with great quality and great design, however, no sales.

They used influencers that weren't into fashion but had a high following and they constantly wondered why no sales were coming through. We helped them build with micro fashion influencers and sales went up in 3 months by 500%.

How do I know I'm using the right influencers?

Vetting influencers can be very hard and takes a lot of time, and sometimes bigger brands use as many influencers as they can get as long as they have a good following. However, you can vet the micro influencers as they are just as valuable. Things you need to look out for:

- Who is the influencer? Do they match my brand and what do they talk about on their feed?
- Engagement vs followers - does it correlate?
- Are their followers potential clients?
- Does the content on their profile match my branding?

Branding your business is very hard so if you get it right, you definitely need to work with people who also promote your brand the right way.

Platforms

With TikTok being the new video platform, it is also very important to see where your audience "hang out". Who is your customer? Where do they hang out? How old are they? Where do they work? Etc.

YouTube and Instagram being the best platform for influencers, now we have TikTok on the rise and influencers are using this platform to promote brands. So, the question now is, does your customer engage in TikTok? We are able to analyse your customers to figure out the best form of marketing through the reputable influencers.

Influencer we have worked with @dbzdutch

Let's take a look at the statistics:

The influencer marketing industry will reach between $5 and $10 billion by 2022.1

93% of marketers use social media influencers.1

Approximately 70% of marketers use influencers for content promotion and product launches.1

84% of marketers believe that influencer marketing is successful.1

Micro-influencers have seven times more engagement with followers than those with large followings.1

39% of marketers increased their influencer marketing budgets in 2019.2

54% of marketers plan to spend over $250,000 on influencer marketing in 2019.2

Only 34% of marketers manage their influencer campaigns in house.2

63% of marketers use clicks and conversions to measure the success of influencer marketing campaigns.2

68% of marketers say Instagram is the most important social media platform for their campaigns.2

57% of marketers say influencer content outperforms their own brand content.2

35% of marketers say influencer marketing has the best return on investment.1

(1. SocialPubli 2019 Influencer Marketing Report, 2. Linqia’s The State of Influencer Marketing 2019 Survey, and 3. Rakuten’s 2019 Influencer Marketing Global Survey.)

HOW CAN ON BRAND SOCIAL HELP?

We believe marketing your product is the most important part of sales and we have worked with many great influencers and continue to.

We consistently vet new influencers and take the workload off of you. We know exactly what to look out for and who would be right for your brand.

We love helping our clients build and succeed with their businesses and it is our aim to help you build not only your social media platforms, but sales which is the most important part of growing your business.

Understanding your customers is very important and what they require from you. We believe in making your business stand out from the rest.

Influencer marketing is a very time consuming project and requires attention to detail, understanding of the mechanics of the marketing side and a lot of leg work!

If you require a 1 to 1 call on how we can help your business, please do not hesitate to get in touch!

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